The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Computers / Electronics / Business Equipment
Award
Agency
Client
Title
Category
Annual ID
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Straight Outta
Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre Category: Consumer - Other Branded Content / User Generated Content
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Straight Outta
Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre Category: Consumer - Branded Social Campaign / Branded Social Campaign
History of Sound
Agency: Stink / Los Angeles + TBWA\Media Arts Lab / Los Angeles
Client: Apple Music Category: Craft - Cinematography / Cinematography
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Straight Outta
Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre Category: Consumer - Brands, Products & Services / User Generated Content
Dream On
Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco
Client: Adobe Category: Consumer - Online Films & Video / User Generated Content
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Friends Furever
Agency: Droga5 / New York + Google Android / New York
Client: Google Android Category: Consumer - Online Films & Video / Short Form - Single
Conference Room
Agency: Bravo/Y&R / Miami
Client: Popclik Category: Craft - Music / Sound / Music / Sound
Canon Photo Coach
Agency: 360i / New York
Client: Canon USA Category: Consumer - Digital / Data-Driven Personalization
History of Sound
Agency: Stink / Los Angeles + TBWA\Media Arts Lab / Los Angeles
Client: Apple Music Category: Craft - Direction / Direction
Samsung Smart Playboard
Agency: Leo Burnett Co. Srl / Milan
Client: Samsung Electronics Italy Category: Consumer - Cross-Channel / User Experience
LifeLive
Agency: Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney
Client: Samsung Australia Category: Consumer - Use of Technology / Augmented Reality
Celebrity Tantrum
Agency: Leo Burnett, Sydney / Millers Point + Minds Eye Production / London
Client: Samsung Australia Category: Consumer - Digital / Websites, Microsites & Banners
The Color Eater | Adobe Creative Cloud's Philosophy Video
Agency: Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo
Client: Adobe Systems Category: Craft - Animation / Animation
Canon Gig App
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Canon/Uncle Grey Category: Consumer - Gaming & Mobile / Branded Mobile
Canon Gig App
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Canon/Uncle Grey Category: Consumer - Use of Technology / Product & Mobile Integration
Lucy the Robot
Agency: Atomic 212 / Sydney
Client: Double Robotics Category: Consumer - Brands, Products & Services / Media Relations
Everything in Black & White
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Consumer - Trade / Full Page or Spread - Campaign
Samsung Memory Recaller
Agency: BBDO / Bangkok
Client: Thai Samsung Electronics Category: CSR - Applications & Sites / Applications & Sites
All Work All Play
Agency: Venables Bell & Partners / San Francisco + O'Malley Creadon Productions / Los Angeles + Creative Film Management / Malibu
Client: Intel Category: Consumer - Broadcast & Film / Branded Documentary
World Gallery
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
The Game Starts Here
Agency: R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre Category: Craft - Cinematography / Cinematography
We Are Greater Than I
Agency: Stink / London + Stink / Los Angeles + 72andSunny / Amsterdam
Client: Samsung Category: Craft - Direction / Direction
Dream On
Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco
Client: Adobe Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Friends Furever
Agency: Droga5 / New York + Google Android / New York + The Mill / New York
Client: Google Android Category: Consumer - Television / 60 Second - Single
Collective Project
Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles
Client: Microsoft Category: Consumer - Online / Branded Documentary
Celebs
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: IMYTEC Category: Consumer - Collateral / Posters - Campaign
Collective Project
Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles
Client: Microsoft Category: Consumer - Digital / Social Media & Viral Marketing
King
Agency: J Walter Thompson / Mumbai
Client: Godrej & Boyce Manufacturing Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Here's to the Cheap Ones
Agency: FCB / Toronto
Client: Simmply Macs Category: Consumer - Online Films & Video / Short Form - Single
How China Are You?
Agency: Kolle Rebbe GmbH / Hamburg
Client: Protonet Category: Consumer - Online Films & Video / Short Form - Single
Men in Black; Colorful Sensation in Black
Agency: Kremaworldwide / Seoul
Client: LG Electronics Category: Consumer - Online Films & Video / Short Form - Single
Shark Dive in the Desert
Agency: Leo Burnett / Sydney + Rapid VR / Sydney + We Love Jam / Sydney + The Pool Collective / Sydney
Client: Samsung Australia Category: Consumer - Online Films & Video / Short Form - Single
The Way You Are
Agency: Leo Burnett France / Saint-Denis + Prodigious / Clichy + Davoli Music / Suresnes
Client: Samsung Category: Consumer - Online Films & Video / Short Form - Single
Made in 17 Hours
Agency: Clemenger BBDO / Sydney + Flare / Sydney
Client: Toshiba Category: Consumer - Online Films & Video / Long Form - Single
Print For Help
Agency: FCB Brasil / São Paulo
Client: Hewlett-Packard Brasil Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
It's Really Time to Let Go? Escape
Agency: CP+B / Miami
Client: letgo Category: Consumer - Television / 30 Second - Single
Zolt Logo
Agency: fuseproject / San Francisco
Client: Zolt Category: Consumer - Brand Identity / Logo
The Game Starts Here
Agency: R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre Category: Craft - Direction / Direction
Lucy the Robot
Agency: Atomic 212 / Sydney
Client: Double Robotics Category: Innovation - Innovation in Mobile / Innovation in Mobile
Canon Gig App
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Canon/Uncle Grey Category: Innovation - Innovation in Mobile / Innovation in Mobile
Print For Help
Agency: FCB Brasil / São Paulo
Client: Hewlett-Packard Brasil Category: CSR - Experiential Advertising / Experiential Advertising
Samsung KalimaLock
Agency: Cheil Mena / Dubai + KRDS / Paris + Milkshake Media / Dubai
Client: Samsung Gulf Electronics Category: CSR - Mobile / Mobile
Print For Help
Agency: FCB Brasil / São Paulo
Client: Hewlett-Packard Brasil Category: Consumer - Websites / Social Networks / Community
World Gallery TV
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer - Television / 20 Second & Under - Campaign
Color Bars
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign